These more than pass the vibe check. They are the companies we trust with our own families’ protection, too.
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Because they’re not teaching this where we come from, on purpose. Golden Roots was built to change that. We teach what’s been gatekept: how to build power, protect your people, and create wealth from right where you are.
The first insurance companies were founded to insure slave ships. These companies grew into multi-trillion dollar industry off of the worst atrocity in history.
As a result our people have always had a tenuous relationship with insurance. Black-owned insurance companies like the now defunct North Carolina Mutual, founded in the early 1900s to fix that. Now, as we said, it is time to flip the script and make insurance companies work for us in ways it never has.
Insurance and trust are two words not often found in our community.
Valid. Most of them weren’t built for us. But that’s exactly why Golden Roots exists — to bridge that gap, bring honesty to the process, and fight for your peace and protection like it's our own family.
The reality is, we can’t take it with us. Financial services are the best way to know what will happen to the people who care about you — and the people you care about — after you're gone.
Insurance and trust are two words not often found in our community.
Valid. Most of them weren’t built for us. But that’s exactly why Golden Roots exists — to bridge that gap, bring honesty to the process, and fight for your peace and protection like it's our own family.
The reality is, we can’t take it with us. Financial services are the best way to know what will happen to the people who care about you — and the people you care about — after you're gone.
Not even close.
Golden Roots was built to flip that narrative. Life insurance is one of the only wealth tools that regular, everyday people can access — without needing to be wealthy to get started. We’re here to make sure it’s not just for the top 1%, it’s for the 99% who actually need it.
Because you’re already doing the hard part — surviving. But surviving without a plan means staying stuck. We help you start building wealth even if you're not rich. Even a $20 policy could be the beginning of breaking generational cycles. 
We got you. We work with multiple carriers — not just one — so we can find a policy that fits your real life, not some perfect profile. Pre-existing conditions? Been through it? You’re not alone — and you're not uninsurable.
It’s actually one of the only ways to protect your money while you’re alive and make sure it does work for you after. The right plan builds living benefits too — so you’re not just paying, you’re planning.
You can. And we’ll show you how. We build policies that fit your budget — even if that’s small right now. It's about starting somewhere and building forward, not trying to impress anyone. It’s real wealth on your terms.
Because someone still depends on you — even if it’s just future you. Life insurance can be used to pay off your debts, fund your dreams, or leave something to nieces, nephews, parents, or your community. It’s still your legacy.
